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people contend that all of the videos that have gone viral have professionals behind them, but we can think of many notable examples where that isn t the case Still, as the world of online video evolves, everyone will have to be prepared to create more professional offerings That s just an irrefutable fact of life for any emerging medium More Well-Funded Start-ups We ve only seen the beginning of companies such as Michael Eisner s Vuguru using YouTube to generate revenues and test new online video strategies With every new day, it seems, there are more announcements of such ventures An example is Daymon Wayans s self-funded Wayout TV (wwwwayouttvcom) Daymon, according to Advertising Age, is also on the prowl for both artists and advertisers Other brand-new companies are being formed to make the YouTube model work, speci cally by forging deals with Hollywood s elite One, 60 Frames Entertainment, has already inked a deal with the Coen brothers Greater Revenue-Sharing Opportunities TubeMogul s David Burch feels that dynamic advertising is growing on YouTube YouTube selectively allows some of its most-viewed video creators to host videos on their own servers rather than YouTube s although it all looks the same to the end viewer This allows you to dynamically preinsert ads, swapping out advertisers for brief periods of time and selling campaigns Some of TubeMogul s largest clients believe that s where all this is headed, David said More Long-Form Content In late 2008, YouTube announced it would add full-length episodes of television shows such as Californication, 90210, The Young and

Let s use Smart Sharpen to sharpen an image Remember that subtlety is the key to good photo repair and retouching 1 Open an image in Photoshop 2 Choose Filter | Sharpen | Smart Sharpen 3 Select a deblur type from the Remove drop-down menu Lens Blur works well for most images 4 Adjust the Amount slider to control the amount of the effect 5 Adjust the Radius slider to change the halo amount, just as you would using the Unsharp Mask 6 Click the Advanced button You will see three tabs, as shown in Figure 12-47

There are two next-generation video game consoles The Xbox 360 by Microsoft supports high-definition video and digital surround sound The PlayStation 3 from Sony uses Bluetooth technology for its controllers, has built-in wireless networking capabilities, and even comes with a Blu-ray disc drive in its basic and premium configurations

If the filter is working too slowly, uncheck the More Accurate checkbox 7 Choose the Shadow tab, as shown in Figure 12-48, to sharpen the image less in the shadows and thus avoid sharpening the noise that usually lurks in the shadows 8 The Fade Amount setting will adjust the amount of sharpening that occurs in the shadows

The Xbox 360 is available in three different packages (see Table 18-2):

9 The Tonal Width setting determines the darkness of the shadows; move the slider to the right to affect lighter parts of the shadows, and move it to the left to affect the darkest shadows 10 Use the Radius slider to control the distance of the blur; this setting is used to estimate which pixels will be adjusted 11 Choose the Highlight tab 12 Make the adjustments to the three sliders to lessen the sharpening effect in the highlights of the image, as shown in Figure 12-49 13 Click OK to apply the sharpening to your image

Xbox 360 includes a 20-GB hard drive, a headset, and one wireless controller Xbox 360 Elite includes a 120-GB hard drive and a HDMI connector

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Figure 12-50 shows the image before and after the sharpening Notice that the photo doesn t look filtered, but it does look sharper Smart Sharpen is a very powerful filter; once you ve mastered its use, you will probably never use Unsharp Mask again

Video Connector Supports Composite and component, HDMI (Video Graphics Array [VGA] available) Supports Composite and component (VGA available) Supports Composite, component, HDMI (VGA available) Hard Drive None Optical Drive DVD (HD DVD available) Wireless Internet Wi-Fi add-on available